Introduction_
École-b est un cabinet-conseil en stratégie et marketing dédié au secteur agroalimentaire québécois.
Le marketing agroalimentaire constitue le sujet essentiel qui nourrit notre vocation, et le champ d’expertise que l’on cultive au quotidien. Nous avons bâti, à travers le temps, une plateforme de travail créative et pragmatique qui répond sur-mesure aux besoins de l’entrepreneuriat au Québec et place l’équipe de gestion au coeur de l’élaboration stratégique. Notre approche-client, on l’appelle «petite enseigne, grand magasin», qui, à l’instar d’un bon épicier de quartier, est proche de ses clients, développe une relation de confiance avec eux, et surtout, connaît chaque recoin de son magasin.
Notre magasin à nous, c’est l’agroalimentaire.
Introduction_
École-b is a strategy and marketing consulting firm dedicated to the quebec agri-food sector.
Agri-food marketing is the essential subject that nourishes our vocation, and the field of expertise we cultivate on a daily basis.
Over time, we have built a creative and pragmatic work platform that responds to the needs of Quebec entrepreneurship and places the management team at the heart of strategic development.
Our customer approach is called “small sign, large store”, who, like a good neighborhood grocer, is close to his customers, develops a trust relationship with them, and above all, knows every corner of his store.
Our store is the food industry.
You want to_
Plan
a business
strategy
Strategic plan / Repositioning Strategy / Business model definition / Export strategy
Create
a brand
image
Brand strategy / Visual identity / Packaging strategy / Graphic design
Marketing
an agri-food
product
Marketing plan / Development of the customer journey / Cost management / Product development management
Undertaking
the digital
shift
Business model adaptation / Online sales strategy / SEO strategy / Content marketing
Evaluate
an idea’s
potential
Market study / Feasibility study / Business environment analysis / Benchmark report
Develop
a new
product
Development plan / Brainstorming Workshop / Market study / Research and Development plan / Start-up plan
Advancing
a collective
approach
Strategic thinking / Group ideation workshop / Project management / Collective marketing structure
Interested in collaborating with us?
Our conferences / Workshops_
What will tomorrow’s agri-food marketing be like?
When marketing tells Quebec's food history
