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Agri-Food Marketing Firm

INTRODUCTION

At École-B, we strongly believe that practice makes perfect. This motto informs both our values and our work ethic.

The agri-food marketing field of study is a complex one. In order to fully understand its possibilities and avoid its pitfalls, it must be a full-time calling.

It is therefore necessary to have been immersed in agri-food entrepreneurship, if only for a single project, in order to understand the ultra-competitive and demanding daily challenges of the agri-food industry and be able to highlight and coordinate customized and ambitious approaches related to daily operations.

We believe our clients’ investments garner better results than their peers’ thanks to our firm’s two senior associates, who are both experts in the field and each have 20 years of experience in the agri-food industry.

École-B | Diagnostic Marketing | Cabinet d'expertise en marketing agroalimentaire

Marketing Analysis

Internal and external analysis
of the business environment

École-B | Planification Marketing | Cabinet d'expertise en marketing agroalimentaire

Marketing Planning

Positioning strategy
and marketing plan

École-B | Accompagnement stratégique | Cabinet d'expertise en marketing agroalimentaire

Marketing Strategy

Action plan and support in
strategic implementation

Business Development

Development of sales strategies and analysis of both local and international business opportunities.

École-B | Comptabilité de management | Cabinet d'expertise en marketing agroalimentaire

Management Accounting

Financial analysis of project
management and cost analysis

École-B | Branding | Cabinet d'expertise en marketing agroalimentaire

Branding

Brand’s architecture creation: name, logo, packaging

École-B | Edition-graphique | Cabinet d'expertise en marketing agroalimentaire

Graphic Edition

Animation, illustration
and graphic design

École-B | Marketing de contenu | Cabinet d'expertise en marketing agroalimentaire

Content Marketing

Creating a communication template.
Content planning and management

École-B | Site Web | Cabinet d'expertise en marketing agroalimentaire

Website

Creation, development, optimization and SEO strategy


Le marketing agroalimentaire selon École-B

CONFERENCE

Cyril Gonzales and Alexander Cruz, co-founders of the agri-food marketing consulting firm École-B, introduce the “Press B to…” conference.

The conference, which is constantly being updated, is committed to unpacking the mechanics of agri-food marketing in North America while introducing new and creative approaches borne out of a deep understanding of the industry that can only be acquired on the job.

So, how does one conceptualize new products, new models, new strategies and new, timeless brands within an agri-food industry where most businesses are conditioned to always take the same route?

Enter École-B. Careers as agri-food marketing strategists have given our associates a singular perspective on how to make Quebec agri-food entrepreneurship more forward- thinking. They propose daring and winning marketing approaches that soon emerge on the mainstream market.


STRATEGIST

Cyril Gonzales CPA - CMA Associé Développement des Affaires | École-B | Marketing Agroalimentaire
Cyril Gonzales CPA - CMA
Business Development Associate

Cyril is an active member of the Order of Chartered Professional Accountants of Canada since 2014. He has a Bachelor’s of Business Administration from the Université du Québec à Montréal and a Tourism Marketing degree from the Université de Nice. Having traveled extensively and worked in the restaurant world, namely with Alain Ducasse, he finally settled down in Quebec 19 years ago. He has since accumulated several years of experience in agri-food management. Most notably, he was the business development manager at Société-Orignal, a food distributor of Quebec products that targets the markets of major North American cities.

Alexander Cruz Associé Marketing Agroalimentaire | École-B | Marketing Agroalimentaire
Alexander Cruz
Agro-Marketing Associate

Alexander is self-taught in the field of conceptualisation and innovation of new agri-food products. He has 15 years of experience as an Innovation Project Manager in the agri-food industry and has a rare specialization in the history of Quebec food heritage. Through these experiences and thanks to his singular approach, he has allowed numerous food businesses to get off the beaten path within their own facilities. He has also worked closely with small producers and bigger processing and manufacturing companies, always adapting the supply chain according to their needs. His expertise lies in creating a cohesive corporate identity.

PROJETS

AgroBoreal
AgroBoreal
Alambica
Alambika
Alto
Alto
Ferme Brylee
Ferme Brylee
Canards d'abord
Canards d'abord
Cataphard
Cataphard
porkshop
PorkShop
chefswarehouse
Chef's Warehouse
Classic food
Classic
Cultur'inov
Cultur'innov
Epices de Cru
Épices du Cru
Fairmount
Fairmont
Fine Food Stop
Fine Food Stop
Forno Cultura
Forno
Fortin
Fortin
Harbor Seafood
Harbor Seafood
Herbes en folie
Herbes en Folie
ingredients du monde
Ingrédients du Monde
KWE
KWE
Louis Francois
Louis Francois
Miels D'Anicet
Miels d'Anicet
MRC Beauce
MRC Beuace
Nidotruche
Nidotruche
Nutrinor
Nutrinor
park
Park
SDAC
SADC
Solex - Catsmo
Solex
Surette
Surette Condiments
Table Alimentaire
Table Alimentaire Côte Nord
Ville de Saguenay
Saguenay

CONTACT

If you would you like to know more about our work?
Do not hesitate to get in touch, as we are always ready to discuss new ideas around a table