École-B is an agri-food strategy and marketing consulting firm dedicated to entrepreneurs and organizations involved in the bio-food sector in Quebec.

The issues and future of the agri-food industry are the essential subjects that feed the field of expertise that our team has been cultivating on a daily basis for 20 years. Over the years, we have built a multidisciplinary and avant-garde consultative approach, and have based our recommendations on an enviable intelligence and market expertise. These not only place an organization’s stakeholders at the heart of strategic development, but essentially facilitate, in a very informed way, their decision-making.

Our customer approach, we call it “small store, big store”, which, like a good grocery store nearby, is close to its customers, develops a human and trusting relationship with them, but above all, knows every corner of its store.

Our store is the agri-food industry!


École-B is a strategy and marketing consulting firm dedicated to the quebec agri-food sector.

Agri-food marketing is the essential subject that nourishes our vocation, and the field of expertise we cultivate on a daily basis.
Over time, we have built a creative and pragmatic work platform that responds to the
needs of Quebec entrepreneurship and places the management team at the heart of
strategic development.

Our customer approach is called “small sign, large store”, who, like a good
neighborhood grocer, is close to his customers, develops a trust relationship with them, and above all, knows every corner of his store.

Our store is the food industry.

You want to_


a business

Strategic plan / Repositioning Strategy / Business model definition / Export strategy


a brand

Brand strategy / Visual identity / Packaging strategy / Graphic design


an agri-food

Marketing plan / Development of the customer journey / Cost management / Product development management


the digital

Business model adaptation / Online sales strategy / SEO strategy / Content marketing


an idea’s

Market study / Feasibility study / Business environment analysis / Benchmark report


a new

Development plan / Brainstorming Workshop / Market study / Research and Development plan / Start-up plan


a collective

Strategic thinking / Group ideation workshop / Project management / Collective marketing structure

Interested in collaborating with us?

Our conferences / Workshops_

What will tomorrow’s agri-food marketing be like? + -

New factors will have an impact on how business managers will, tomorrow, approach marketing at the crossroads of the food industry. Are you ready? No matter where you are in this answer, know that through concrete avenues, this conference will establish a snapshot of the key angles to consider in your future agrifood marketing strategies development.


When marketing tells Quebec's food history + -

In a socio-economic context favorable to new agrifood product development as well as the creation of new customer experiences, what about the potential of quebec’s food heritage in this climate of innovation? This question has been asked daily for a long time. Our constant research on this field of study allows us to report many potentials that we consider to be “In cultural hibernation”. This conference, off the beaten track, deals with topics that will make you discover a largely unexplored food playground, and whose skilful mix is in fact an explosive cocktail whose appearances and exotic components are in fact… local.



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