INTRODUCTION

At École-B, we strongly believe that practice makes perfect. This motto informs both our values and our work ethic.

The agri-food marketing field of study is a complex one. In order to fully understand its possibilities and avoid its pitfalls, it must be a full-time calling.

It is therefore necessary to have been immersed in agri-food entrepreneurship, if only for a single project, in order to understand the ultra-competitive and demanding daily challenges of the agri-food industry and be able to highlight and coordinate customized and ambitious approaches related to daily operations.

We believe our clients’ investments garner better results than their peers’ thanks to our firm’s two senior associates, who are both experts in the field and each have 20 years of experience in the agri-food industry.

Le marketing agroalimentaire selon École-B

CONFERENCE

Cyril Gonzales and Alexander Cruz, co-founders of the agri-food marketing consulting firm École-B, introduce the “Press B to…” conference.

The conference, which is constantly being updated, is committed to unpacking the mechanics of agri-food marketing in North America while introducing new and creative approaches borne out of a deep understanding of the industry that can only be acquired on the job.

So, how does one conceptualize new products, new models, new strategies and new, timeless brands within an agri-food industry where most businesses are conditioned to always take the same route?

Enter École-B. Careers as agri-food marketing strategists have given our associates a singular perspective on how to make Quebec agri-food entrepreneurship more forward- thinking. They propose daring and winning marketing approaches that soon emerge on the mainstream market.

Cyril Gonzales CPA - CMA Associé Développement des Affaires | École-B | Marketing Agroalimentaire

Cyril Gonzales CPA - CMA
Business Development Associate

Cyril is an active member of the Order of Chartered Professional Accountants of Canada since 2014. He has a Bachelor’s of Business Administration from the Université du Québec à Montréal and a Tourism Marketing degree from the Université de Nice. Having traveled extensively and worked in the restaurant world, namely with Alain Ducasse, he finally settled down in Quebec 19 years ago. He has since accumulated several years of experience in agri-food management. Most notably, he was the business development manager at Société-Orignal, a food distributor of Quebec products that targets the markets of major North American cities.

Alexander Cruz Associé Marketing Agroalimentaire | École-B | Marketing Agroalimentaire

Alexander Cruz
Agro-Marketing Associate

Alexander is self-taught in the field of conceptualisation and innovation of new agri-food products. He has 15 years of experience as an Innovation Project Manager in the agri-food industry and has a rare specialization in the history of Quebec food heritage. Through these experiences and thanks to his singular approach, he has allowed numerous food businesses to get off the beaten path within their own facilities. He has also worked closely with small producers and bigger processing and manufacturing companies, always adapting the supply chain according to their needs. His expertise lies in creating a cohesive corporate identity.