New factors will have an impact on how business managers will, tomorrow, approach marketing at the crossroads of the food industry. Are you ready? No matter where you are in this answer, know that through concrete avenues, this conference will establish a snapshot of the key angles to consider in your future agrifood marketing strategies development.

In a socio-economic context favorable to new agrifood product development as well as the creation of new customer experiences, what about the potential of quebec’s food heritage in this climate of innovation? This question has been asked daily for a long time. Our constant research on this field of study allows us to report many potentials that we consider to be “In cultural hibernation”. This conference, off the beaten track, deals with topics that will make you discover a largely unexplored food playground, and whose skilful mix is in fact an explosive cocktail whose appearances and exotic components are in fact… local.