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Gros Bec

Gros Bec

The McNicoll Farm is a Saguenay-Lac-Saint-Jean company specializing in the production of Nordic berries. It wanted to embark on packaging and marketing fresh Quebec berries, including little-known fruits such as haskap, bilberry or sea buckthorn. Considering the challenges and traps that awaited the farm in its marketing initiative in supermarkets, we chose to take inspiration from another threat that hung over the company, but this time in the fields. We came to the conceptualization of Gros Bec, a brand image inspired by a bird that is ubiquitous in berry orchards and that on their own, just like some berry lovers, literally pass through the fruit orchard in the blink of an eye.

Client :
GrosBec
Date:
2019
Service:
Branding
Date:
Category:

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